In the world of SEO rankings, so many strategies have been unraveled to beat the ranking order of search engines. Strategies like; good keyword research, and most especially how to place them to fit into your web content. So many schools of thoughts have seen keyword research has the number one key to out-rank competitors in the search list.
But within the last couple of years, SEO specialist has shift focus from the conventional use of short-tail keywords because of the high competition in search queries. The days of short-tail keywords are gradually fading away because of the high value placed on them. Nowadays, long tail keywords have surfaced for better result and to generate relevant traffic.
Before much ado from the above subject, we are going to discuss the above topic on its; meaning, reason to start using long tail words, and how to place them to fit into your content goals.
What are long-tail keywords?
‘Keywords phrase’ generally are a specific combination of words used in search query. It helps to define what your content is all about. In keywords phrasing, we have; short tail keywords and long tail keywords. The former has a combination of keyword phrase that is shorter and has a broader perspective. For example; “email writing technique.” While the later which we are about to talk about is more specific and detailed targeting. For example; “how to improve my email writing technique.”
Long tail keywords have been so helpful in reducing the competition placed on short-tail keywords. When used properly, it not only makes your content rank high in search engines but direct detailed traffic to your website.
The root search, “fashion boutique store” comes in different suggested alternatives from google as fashion boutique store interior design pictures, fashion boutique store near me, fashion boutique store designs, fashion boutique store design, and so on. Googles always try to create a possible suggestion that you can use to fine-tune your keywords research.
Google suggest; Each time you type in some specific keywords in google search bar, what did you noticed? Google always try to do the search for you by coming up with multiple alternatives of long-tail keywords. Let’s take a quick scenario from the example below.
The Bottom Line
The days of short tail keywords are slowly going away because of high competition placed on them. Long tail keywords are ideal when it comes to ranking on search engines. It not only makes you rank high on searches but helps you provide the right content for a higher conversion rate.