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Website Audit

What is Website Audit?

Website Audit

Website Auditing is an examination and a full analysis of your website’s performance. Auditing your website can determine if you are gaining the right traffic for your page. To simplify, website auditing is done to assess and evaluate a website’s search engine friendliness among multiple areas.

The website auditing starts from analyzing the website aimed to reveal the actions needed to improve the site’s search engine optimization. A site’s visibility is what determines traffic and leads for potential visitors later turned into customers.

An audit gives you insight into the performance of the website as a whole. This gives you an understanding of any issues and where to concentrate your efforts. The in-depth examination of the website requires experience to understand the potential opportunities.

The Benefits of Website Auditing

Professional SEO experts and agencies perform a website audit as the first step in a comprehensive strategy. They build a strategy based on their evaluation of your site’s performance. In order to know what is keeping your traffic away from you, you need to audit your website.

Hence you can benefit from the following:

  • Better Conversion Rates – A website audit should examine your top landing pages and their design, content, and calls-to-action to ensure they maximize conversions. An excellent process of website auditing latter leads you to increased conversions for a higher ROI on your marketing dollars.
  • Improved Search Visibility – In order to increase your search engine rankings, you have to first understand what you want to rank for. Good organic search rankings start with a solid keyword strategy. Once you understand your market and competition, you can develop an on-page SEO plan which will integrate your target keywords into specific areas of the content and code of your website. A website audit should include keyword discovery and research which should then be integrated into your On-page SEO and off-site website marketing.
  • Improved User Experience – Poor load times, unresponsive pages, flash, and interstitial content can drive potential customers away in a hurry. Search engines are user-centric, focused on delivering content that other users endorse through engagement. A site audit will help you identify ways to improve the overall functionality of your website so visitors actually want to stay.
  • Stronger Content – A technical website audit will check things such as bounce rates, time on site, page views; which are extremely important areas to improve upon for better search engine indexing. Auditing your content helps you understand which types of content they like, as well as how they like to view it. An audit can help you decide on a solid content strategy for your website and blog that will focus on what your users want specifically – and happy users, in turn, lead to better organic rankings with the search engines.
  • Better Keywords – Using keywords naturally and strategically is the best way to improve your ranking organically. A suspiciously high frequency of keywords can get tagged, bringing down the overall authority of your domain. When auditing your website, you will find better ways on how to optimize your keywords properly.

Why is it Necessary to Audit a Website?

Conducting a website audit benefits any business aiming to increase its online presence. A site audit identifies problems with website architecture. As a result, sites learn where to improve technical site performance.

It improves the process of:

  • User Experience
  • Traffic
  • Website Performance
  • Stronger Content
  • User Engagement
  • Website Performance
  • SEO

Complete Website Audit

A complete website audit discovers discrepancies that may result in Google penalties. Penalties affect ranking on Google’s search engine rankings page (SERP). The audit also assesses how vulnerable the website is to security breaches.

A business receives a summary report including any discrepancies discovered. It also provides the most effective way to correct them. Regular website audits keep businesses agile and aligned with Google’s best practices.

Website audits are an essential measure to improve the efficiency and visibility of a website. Audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.

What are the Different Types of Website Auditing?

You can audit anything and everything and audits will depend on what you are trying to achieve with some covering niche areas and other much wider in focus. Here are some areas you can focus on your website:

SEO Audit 

It examines your website to identify any potential technical issues and areas for improvement. This looks at how your site is indexed by the search engines, site architecture, and errors such as broken links and missing pages. The SEO audit will also look into keywords, which ones are being targeted and which ones are bringing traffic to the site. Keyword research tends to be amongst the most time-consuming when it comes to site audits, but it always reveals the most insight.

Content Audit

A content audit determines which pages need to be improved or created in light of the keyword analysis. It also identifies the strongest pages on a domain to develop a strategy to improve them.

Backlink Audit

The websites linking into you do matter and can impact your website’s visibility. Analyze of your backlink profile can identify quality issues or risks of a penalty.

Social Media Audit

In analyzing your social media activity, you will identify if you are using the best platforms for your audience.  Are you using your current platforms in the best possible way? And how are your social activities integrated into the rest of your business?

What are the things you need to assess before auditing your website?

  • Website Performance Assessment

In the first part of your website audit, you should be focusing on how users navigate your website; from your homepage, to blog posts, to landing pages, and any related content in between.

  • SEO Assessment

Optimizing the performance of your website is crucial to holding onto visitors, but the above question isn’t the only one you should be asking. You should also audit the content you’re publishing to ensure it’s actually solving your visitors’ problems.

  • Conversion Rate Assessment

While high-quality, search engine optimized content is a great way to boost your traffic numbers; it’s what happens once those visitors are on your website that really counts.

  • Technical Assessment

Once you’ve addressed the three primary goals of a website audit, it’s time to loop in a developer.

Now is the time.

A website audit must become the priority once you have invested in building your entire website and the content. If you are not seeing the traffic results that are expected for your business from the organic results or if you have seen a decline in organic traffic, it is important that you invest in doing site audits to ensure there are no issues plaguing your site.

Conducting regular site audits is an important responsibility when it comes to optimizing your website.

By identifying all website issues as they come up, you can stay on top of your website maintenance before it becomes too much to manage. This way, you can tackle any problems one issue at a time and be sure that your website is set up for SEO success.

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