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Email Marketing

Email Marketing

Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email.

It has become one of the most popular forms of communication. In 2010, there were an estimated 90 trillion emails sent out worldwide. That breaks down to 2.8 million emails sent every second.

Numbers of innovation and strategy is available to every businessman in the market today.  But just one category continues to perform well year after year: email marketing. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them.

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Why choose Email Marketing?

  • Low cost. Compared to other mainstream channels, this platform doesn’t cost you a lot. There are no print or postage costs and no fees paid in exchange for exposure.
  • Easy to get started. Email marketing doesn’t require a huge team or a group of people to help you out.
  • Easy to measure. Another great thing about it is you can easily track where you have gone wrong or what are your lapses.
  • Easy to share. Your subscribers can just easily share your campaign letter to others by just one click.
  • Can reach a global audience. Allows you to reach thousands and or millions of audience via sending promotional private messages.

Email Marketing can lead give you better ROI, Here’s why:

  1. An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  2. Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
  3. Over half of all Internet users check or send email on a typical day.
  4. Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
  5. Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.

Here are some tips you can follow:

  • Set your objective and goal.

When you have finally identified your goal and objectives, it is way easier to write a sincere campaign letter.

  • Be recognizable.

 Always maintain professionalism, when sending your emails always use the Business’s name or your name

  • Keep it short and informative.

In writing your message, avoid long content. Be direct but accurate on promoting your brand. Put a maximum of 140 characters in your content but make sure to only mention important texts.

What drives your website great results

Out of all the channels, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. SEO Traffic Company can help you in making effective email campaign as well as reaching your goals.

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We would love to hear from you on how we help you increase your traffic to your website. SEO Traffic Company is a Digital Marketing Agency online that can improve your rankings in search engines online. Talk to one of our SEO Experts Today.

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