Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.
Content marketing uses blogs, podcasts, videos, and social media sites as a vehicle.
Creating great quality content for your business is a great responsibility. The best kind of content marketing gently leads the audience to convert their interest into some form of online action – whether clicking on a website link, downloading a whitepaper or brochure or requesting a demo from your page.
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