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The Secret in Using Long Tail Keywords

The Secret on how to drive traffic using Long Tail Keywords

Long tail Keywords: The Ultimate Secret in driving traffic to your website

In the world of SEO rankings, so many strategies have been unraveled to beat the ranking order of search engines. Strategies like; good keyword research, and most especially how to place them to fit into your web content. So many schools of thoughts have seen keyword research has the number one key to out-rank competitors in the search list.

But within the last couple of years, SEO specialist has shift focus from the conventional use of short-tail keywords because of the high competition in search queries. The days of short-tail keywords are gradually fading away because of the high value placed on them. Nowadays, long tail keywords have surfaced for better result and to generate relevant traffic.

Before much ado from the above subject, we are going to discuss the above topic on its; meaning, reason to start using long tail words, and how to place them to fit into your content goals.

What are long-tail keywords?

‘Keywords phrase’ generally are a specific combination of words used in search query. It helps to define what your content is all about. In keywords phrasing, we have; short tail keywords and long tail keywords. The former has a combination of keyword phrase that is shorter and has a broader perspective. For example; “email writing technique.” While the later which we are about to talk about is more specific and detailed targeting. For example; “how to improve my email writing technique.”

Long tail keywords have been so helpful in reducing the competition placed on short-tail keywords. When used properly, it not only makes your content rank high in search engines but direct detailed traffic to your website.

The key reason why using long-tail keywords is the best buy

  1. Less competition; The more competition placed on specific keywords like short-tail keywords, the less likely to rank high in search queries. SEO ranking is a race for survival of the fittest, and using long-tail keywords can help you rank better. Long-tail keywords have a far lesser competition compared with a short-tail keyword; using them properly can help you rank high.
  2. More specific target audience; Current statistics have proven that Google receives more than 228 million searches per hour. You might imagine, what are the searchers looking for? Google has helped millions of brands online showcase their goods and services to attract a specific audience. And one way by which Google does this is by detailed targeting through the use of long-tail keywords. How?. Now, let’s imagine you own a boutique that sells both male and female clothing, and you stay in Chicago. Using detailed long-tail keywords like; “Best clothing store in Chicago” helps you rank higher in search list and allows people to easily identify your brand around your local community because of how detailed you place your keywords.
  3. Higher conversion rates; Are your conversion rates low? Or you want to spend less cash to have a higher conversion? Long-tail keywords can help you fuel your conversion rate. Long-tail keywords bring in visitors who convert better because of how specific and detailed it can be.
  4. Easy to optimize throughout your page; Long-tail keywords are more easy to optimize than short-tail keywords. When using the Long-tail keyword, you do not need plenty of them for good ranking per page. All you need a few long tail and easy ranking.
  5. Easy to integrate in SEM; Search engine marketing is the paid version of SEO in other to rank with some specific keywords. In PPC (payperclick) which is a form of SEM, keywords are bid as paid services. Short-tail keywords normally have a high bidding price compared to the long-tail keyword. But using long-tail keywords can help place lower bids on some certain keywords for better conversion.

How to Use Long-tail Keywords that fits your content

    1. Uber suggest; Uber can help you to be in the game when it comes to your keyword suggestion. It not only gives you in multiple suggestions but gives the estimated competition in organic search and even the amount Cost per click for each keywords.
    2. Conduct detailed research on your desired long-tail keywords; keyword research is a vital aspect of SEO. It narrows your idea and presents a better picture of what people are already using. You can do this either by using;
    3.  The root search, “fashion boutique store” comes in different suggested alternatives from google as fashion boutique store interior design pictures, fashion boutique store near me, fashion boutique store designs, fashion boutique store design, and so on. Googles always try to create a possible suggestion that you can use to fine-tune your keywords research.

    4.  

      Google suggest; Each time you type in some specific keywords in google search bar, what did you noticed? Google always try to do the search for you by coming up with multiple alternatives of long-tail keywords. Let’s take a quick scenario from the example below.

     

    1. Choose less competitive long-tail keywords; From the description of Uber suggest, knowing the less competitive long-tail keywords is easy. Uber suggest can come up with multiple long tail suggestion. So, you should place into consideration of how competitive it is and how it can fit into your content. You should always remember that the goal of ranking is to focus on the less competitive keywords and get the right audience for a higher conversion rate.
    2. Fine tune your long-tail keywords to what your audience wants; One of the dangers of content marketing is writing content that does not resonate with the public. It is true that lots of websites have lots of bounce rate not because of their poor website design but mainly because of the contents. Google trends can help you fine-tune your idea to know what is latest and what are people are looking for.
    3. Place them on strategic location; long-tail keywords should be able to fit into your SEO title if you only want to use them. When Google bots crawl over any content, it tends to match each relevant keyword usage in your SEO title and how often it appears in the body for its ranking process. You should also note that your long tail keyword should be used in the beginning of your introductory paragraph, your meta-description, and at least one heading within your content.

     

    The Bottom Line

    The days of short tail keywords are slowly going away because of high competition placed on them. Long tail keywords are ideal when it comes to ranking on search engines. It not only makes you rank high on searches but helps you provide the right content for a higher conversion rate.

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