Despite the raging growth of social media ads nowadays, email marketing is still the most effective way to access your prospect and target customers/ leads. And, to do that isn’t a trick.
By the marketing strategy you have with email marketing, you can always have a stable track of your prospective one-time buyer and soon- to- be a loyal customer. Email accounts have already reached a count of 4.9 billion users by 2017.
What Is Email Marketing?
Email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty that leads to potentials sales and profit.
The Benefits of Using Email Marketing
Before we proceed on tackling how email marketing works or its basic format, let me tell you the benefits of using email marketing as your platform on promoting your brand.
Why is Email Marketing More Effective?
Did you know that at least 85% of the population checks their email every single day?
That is way more than just good news! Email is considered the number 1 communication channel; your prospective customer is receiving your offer and can read it at any time of the day.
Email marketing converts better than that of social media. People who buy products through email spend 100% more than those who don’t receive emails.
In email marketing, if you send an email campaign to your 5,000 contact list at-least 4,000 of them will get to read your campaign. Email is proven to ensure that your audience always gets your message- which is a good start for your business.
It’s clear to see that email continues to be the most effective marketing channel available to every business. Perhaps it’s time for your business to start making email marketing a priority.
One of the great things about email marketing campaigns is the objective metrics—delivery rate, open rate and click-through rate, among others. Marketers can evaluate performance and make data-driven decisions about how and where to optimize. This is a benefit not all marketing avenues have.
How Does Email Marketing Work?
What makes email marketing so special that it is way better than that of a social media platform? This is the only category that works really well year after year.
To all the marketing strategy available for you, let me tell you why email marketing is a must-have in your technique.
Email marketing has always been accessible and will always be available. Before getting too much excited about sending your email, identify your goal first. Like the basics of what would be the content of your campaign, who is your target and what you really want to achieve with the email marketing.
Lastly, establish your marketing plan.
Build awareness for your brand, if you have already done the guidelines given above. Do not stop there.
Online marketing progress endlessly, you should always promote your brand all over available online channels. That includes social media marketing and events.
You can also utilize like contests and giveaways as your marketing strategy.
The more you build brand awareness, the more you gain followers and subscribers. It will contribute a lot to more upcoming campaign attribute to wider audience and market as well.
How To Write An Effective Email Campaign
After you have read the basics of email marketing the most important part here is how you write an effective email campaign.
Starting your online marketing may not be as easy as it may seem, this is the lifeline of your business. Your message is equivalent to how you promote your brand.
Here are some basic tips you can follow:
Monitor Your Results
If you think that is it and you are ready to go smooth sailing with your internet marketing, well no.
I may have mentioned above some ways for you to start up. But always put in mind you have to go beyond just promoting your brand and doing your business.
Constant effort and monitoring are also required. Here are some tips:
Upon monitoring the results on your email marketing, take note of the lapses you have. Work on it, improve what is needed.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers. For the many reasons listed above, email marketing is by far the most effective channel to attract, engage, and connect with an audience to drive sales and revenue for your business.